Writing direct response copy for Twin Health

*SCROLL TO THE BOTTOM TO CHECK OUT SOME OF MY COPYWRITING WORK EXAMPLES

At Twin Health, I served as the lead/senior copywriter, responsible for crafting compelling direct response copy for emails, mailers, and various marketing collateral. My primary focus was on engaging and activating more members for the Twin Health Program, ensuring clear and persuasive communication to drive membership growth.

My duties also include, but are not limited to:

• Managing a fellow copywriter

• Creating and maintaining Twin’s brand voice and tone

• Crafting copy for all member marketing

• Strategic content creation

• Website landing page copy

• Ad copy

• Final-line editor of all content

• Email marketing copy

• Mailer marketing copy

• Social Media copy

Work Examples:

These assets are part of an email/direct mail campaign that resulted in the highest number of conversions/registrations in the company’s history.

Email Copy

• Email 1

• Email 2

• Email 3

• Email 4

• Email 5

Direct Mailer Copy

• Mailer 1

• Mailer 2

• Mailer 3