Lead Copywriter for a Mars-owned world-leading veterinary diagnostics innovator
Creating a copy foundation for Antech Diagnostics
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*SCROLL TO THE BOTTOM TO CHECK OUT SOME OF MY COPYWRITING WORK EXAMPLES
Antech Diagnostics is one of the veterinary industry’s leading innovators in diagnostic and imaging solutions worldwide. As their lead copywriter, I’ve created a foundation of copy/editorial standards adopted company-wide with little-to-no direction.
While working at Antech, I have created a tailored House Style Guide from the ground up—creating their brand voice and tone, grammar rules and usage following a curated AP Style. I have created headlines, taglines, and body copy for countless ad campaigns promoting novel, industry-changing products and solutions.
My duties also include, but are not limited to:
Managing junior copywriters
Creating and maintaining The Antech Brand voice
Running the company blog
Creating content for 8+ customer newsletters
Strategic content creation
Veterinarian and pet-owner-facing materials
Website landing page copy
Ad copy
Final-line editor of all content
Email marketing copy
Editor of technical content (white papers, educational articles, etc.) where I rewrite hard-to-consume content into a unified, consumable voice that follows The Antech Brand identity
Work Examples:
Email Copy
Product Email - part of an email campaign that resulted in the highest number of sales since the release date of this particular product (now surpassed one hundred million dollars in sales).
Promo Email - a 3 product bundle email campaign that boosted end-of-year sales.
Promo Email - a one-off promo email sent to a small target list, generating an influx of sales on this particular service.
Cold-List Email - an email campaign that led to new client contracts and product sales.
Ad Campaigns
Customer Newsletter (sent monthly)
House Style Guide Screenshots